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Andrew M McCall

Open Source

Web Analytics Platforms That Are Privacy Focused

If you are still using Google Analytics: stop! Google analytics is a powerful tool and the number one analytics platform used by businesses today. Upon first glance it may seem like a simple data analysis tool, but in reality it can be used to collect massive amounts of personal information on any internet user or device. As we begin to shift away from the web 2.0 paradigm to web 3.0, it is important to take an inventory of our data collection habits.